Work

The effects of product perception on industrial buyer behavior

Year: 1972

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(72)90026-0

Author: I.Robert Parket

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2063057777

FWCI:

Cites: 1

Cited by: 10

Related to: 10