Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement
Year: 2015
Type: article
Source: Journal of Interactive Marketing
Authors: Julia Schamari, Tobias Schaefers
Institutions: EBS University of Business and Law, TU Dortmund University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2063985808