Work

A dual-system approach to understanding “generation Y” decision making

Year: 2013

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-07-2013-0649

Authors: Vijay Viswanathan, Varsha Jain

Institutions: Northwestern University, Mudra Institute of Communications Ahmedabad, University of Southampton

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2064380100

FWCI: 16.81

Cites: 32

Cited by: 96

Related to: 10