Work

Determinants of Influence in Organizational Buying: A Contingency Approach

Year: 1989

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298905300307

Author: Ajay Kohli

Institution: The University of Texas at Austin

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2065789079

FWCI: 12.47

Cites: 88

Cited by: 360

Related to: 10