Work

The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate

Year: 2010

Type: article

Source: International Journal of Market Research

DOI: 10.2501/s147078531020166

Authors: Rossella C. Gambetti, Guendalina Graffigna

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2066441108

FWCI: 13.31

Cites: 4

Cited by: 283

Related to: 10