Work

Influences on Consumer Use of Word-of-Mouth Recommendation Sources

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070397254001

Authors: D. F. Duhan, S. D. Johnson, J. B. Wilcox, G. D. Harrell

Institutions: Texas Tech University, University of Oregon, University of Louisville, Michigan State University, Pennsylvania State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Texas Tech University

OpenAlex ID: W2066636235

FWCI: 10.28

Cites: 55

Cited by: 513

Related to: 10