The Purchase Decision Process and Involvement of the Elderly Regarding Nonprescription Products
Year: 1998
Type: article
Study design: Observational Study
Source: Health Marketing Quarterly
Authors: Timothy H. Reisenwitz, G. Joseph Wimbish
Institutions: Cleveland State University, Huntingdon College
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2069715635