Work

It takes a marketplace community to raise brand commitment: the role of online communities

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1362/026725708x306167

Authors: Jae Wook Kim, Jiho Choi, William Qualls, Kyesook Han

Institutions: Korea University, Chonnam National University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2069809895

FWCI: 19.84

Cites:

Cited by: 379

Related to: 10