Work

Licensing and the rhetoric of fun: the cute and the cool

Year: 2013

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/yc-03-2013-00354

Author: Gilles Brougère

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2070243116

FWCI: 0.732

Cites: 26

Cited by: 10

Related to: 10