Work

Understanding Consumer Conversations Around Ads in a Web 2.0 World

Year: 2011

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367400106

Authors: Colin Campbell, Leyland F. Pitt, Michael Parent, Pierre R. Berthon

Institutions: Monash University, Simon Fraser University, Bentley University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2070539194

FWCI: 48.78

Cites: 36

Cited by: 365

Related to: 10