Work

Effect of Service Transition Strategies on Firm Value

Year: 2008

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.72.5.001

Authors: Eric (Er) Fang, Robert W. Palmatier, Jan-Benedict E.M. Steenkamp

Institutions: University of Illinois Urbana-Champaign, University of Washington, University of North Carolina at Chapel Hill

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2071468190

FWCI: 38.86

Cites: 65

Cited by: 906

Related to: 10