Work

Information direction, website reputation and eWOM effect: A moderating role of product type

Year: 2008

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2007.11.017

Authors: Cheol Park, Thae Min Lee

Institutions: Korea University, Chungbuk National University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2073817796

FWCI: 44.64

Cites: 31

Cited by: 1,079

Related to: 10