Work

Organisational Decision Making and Industrial Marketing

Year: 1985

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004723

Authors: David Smith, Rob Taylor

Institution: University of Huddersfield

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2074101192

FWCI:

Cites: 42

Cited by: 20

Related to: 10