Work

An empirical investigation of the failure of Eastern German products in Western German markets

Year: 2004

Type: article

Source: J for International Business and Entrepreneurship Development

DOI: 10.1504/jibed.2004.007847

Authors: Wolfgang Hinck, Angelica Cortes, Karen James

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2075814974

FWCI: 1.237

Cites: 38

Cited by: 22

Related to: 10