Work

An empirical study of the purchase role structure in Korean families

Year: 1998

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/(sici)1520-6793(199809)15:6<563::aid-mar5>3.0.co;2-4

Authors: Woonbong Na, YoungSeok Son, Roger Marshall

Institution: Nanyang Technological University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2075853228

FWCI: 1.591

Cites:

Cited by: 24

Related to: 10