Work

The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty

Year: 2006

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760610641127

Authors: Douwe van den Brink, Gaby Odekerken‐Schröder, Pieter Pauwels

Institution: Maastricht University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076294203

FWCI: 17.55

Cites: 45

Cited by: 244

Related to: 10