Work

Tangible versus intangible copy in industrial print advertising

Year: 1994

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(94)90017-5

Authors: Joseph A. Bellizzi, Lauri Minas, Wayne Norvell

Institutions: Arizona State University, Intel (United States), Kansas State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2076904980

FWCI: 4.253

Cites: 19

Cited by: 16

Related to: 10