Work

Consumer Power: Evolution in the Digital Age

Year: 2013

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2013.09.002

Authors: Lauren I. Labrecque, Jonas vor dem Esche, Charla Mathwick, Thomas P. Novak, Charles F. Hofacker

Institutions: Loyola University Chicago, University of Münster, Portland State University, George Washington University, Florida State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2078368227

FWCI: 72.94

Cites: 92

Cited by: 745

Related to: 10