Work

Expert Reviewers Beware! the Effects of Review Set Balance, Review Source and Review Content on Consumer Responses to Online Reviews

Year: 2014

Type: article

Source: Ghent University Academic Bibliography (Ghent University)

Authors: Nathalia Purnawirawan, Nathalie Dens, Patrick De Pelsmacker

Institution: University of Antwerp

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W207933556

FWCI: 4.747

Cites: 69

Cited by: 30

Related to: 10