Work

A Generalized Multidimensional Scale for Measuring Customer Engagement

Year: 2014

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679220404

Authors: Shiri D. Vivek, Sharon E. Beatty, Vivek Dalela, Robert M. Morgan

Institutions: Eastern Michigan University, University of Alabama, Grand Valley State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079399320

FWCI: 48.47

Cites: 74

Cited by: 812

Related to: 10