Work

Customer engagement in a Facebook brand community

Year: 2012

Type: article

Study design: Observational Study

Source: Management Research Review

DOI: 10.1108/01409171211256578

Authors: Johanna Gummerus, Veronica Liljander, Emil Weman, Minna Pihlström

Institution: Hanken School of Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2079408806

FWCI: 81.29

Cites: 61

Cited by: 1,062

Related to: 10