Work

Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors

Year: 2013

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2013.06.003

Authors: Julia Hautz, Johann Füller, Katja Hutter, Carina Thürridl

Institutions: Universität Innsbruck, Harvard University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Austrian Science Fund

Award: Idea Contests: Incentives, User Types & Contribution Quality

OpenAlex ID: W2081761528

FWCI: 20.74

Cites: 93

Cited by: 211

Related to: 10