Work

Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity

Year: 1988

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1988.10673118

Authors: Robert E. Smith, William R. Swinyard

Institution: Indiana University Bloomington

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2083479504

FWCI: 3.378

Cites: 55

Cited by: 231

Related to: 10