Work

Lateral influences and vertical authority in organizational buying

Year: 1977

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(77)90009-8

Authors: Daniel Robey, Wesley J. Johnston

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2084034628

FWCI: 4.489

Cites: 31

Cited by: 15

Related to: 10