Work

The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?

Year: 1992

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209275

Authors: Susan E. Heckler, Terry L. Childers

Institution: University of Arizona

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2085187045

FWCI: 8.529

Cites: 32

Cited by: 765

Related to: 10