Work

Components of perceived risk in product purchase: A cross-validation.

Year: 1974

Type: article

Source: Journal of Applied Psychology

DOI: 10.1037/h0036657

Authors: Leon B. Kaplan, George J. Szybillo, Jacob Jacoby

Institution: DuPont (United States)

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086211074

FWCI: 3.801

Cites: 7

Cited by: 722

Related to: 10