Work

Functional neuroimaging applications in marketing: some methodological and statistical considerations

Year: 2014

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-06-2011-0003

Author: Mohamed M. Mostafa

Institution: Gulf University for Science & Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2086690739

FWCI: 4.265

Cites: 172

Cited by: 17

Related to: 10