Work

Global Innovativeness and Consumer Susceptibility to Interpersonal Influence

Year: 2006

Type: article

Study design: Observational Study

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679140402

Authors: Ronald A. Clark, Ronald E. Goldsmith

Institutions: East Carolina University, Florida State University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089645249

FWCI: 4.679

Cites: 55

Cited by: 62

Related to: 10