Work

An Interpretation of the Attitudinal and Behavioral Effects of Puffery

Year: 1979

Type: article

Source: Journal of Consumer Affairs

DOI: 10.1111/j.1745-6606.1979.tb00124.x

Author: RICHARD L. OLIVER

Institution: Washington University in St. Louis

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2089803979

FWCI: 19.91

Cites: 43

Cited by: 40

Related to: 10