Work

Generation Y females online: insights from brand narratives

Year: 2013

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522751311326125

Authors: Lorna Ruane, Elaine Wallace

Institution: Ollscoil na Gaillimhe – University of Galway

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2090165001

FWCI: 19.81

Cites: 65

Cited by: 109

Related to: 10