Work

Understanding social media effects across seller, retailer, and consumer interactions

Year: 2013

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-013-0326-9

Authors: Adam Rapp, Lauren Skinner Beitelspacher, Dhruv Grewal, Douglas E. Hughes

Institutions: University of Alabama, Portland State University, Michigan State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091550296

FWCI: 78.66

Cites: 99

Cited by: 702

Related to: 10