Work

Chinese brand naming: a linguistic analysis of the brands of ten product categories

Year: 2001

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420110388663

Authors: Allan K.K. Chan, Yue‐Yuan Huang

Institution: Hong Kong Baptist University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2091958433

FWCI: 1.58

Cites: 27

Cited by: 42

Related to: 10