The Effect of Merchandise Characteristics of Internet Fashion Shopping Malls on the Shopping Values, Purchase Satisfaction, and Repurchase Intention of Female Consumers
Year: 2009
Type: article
Study design: Observational Study
Abstract: This study analyzes how the merchandise characteristics of internet fashion shopping malls influence the shopping values, purchase satisfaction, and repurchase intentions of female consumers. The survey was conducted from October $11^{th}$ to $29^{th}$ in 2008, and 401 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the merchandise characteristics of internet fashion shopping malls were merchandise information, merchandise assortment, and merchandise price. The merchandise information and merchandise assortment of internet fashion shopping malls influence the shopping values of female consumers. The merchandise information and shopping values of female consumers effect the purchase satisfaction and repurchase intention in internet fashion shopping malls.
Authors: Byong-Sook Hong, Eon-Jin Lee, Hyo-Yeon Ma
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2092261986