Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation
Year: 2013
Type: article
Study design: Observational Study
Authors: Juhee Kang, Liang Tang, Ann Marie Fiore
Institutions: University of Central Florida, Iowa State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2092841377