Work

Role of supplementary services in the purchase of credit card services in India

Year: 2004

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555850410765258

Author: Anita Goyal

Institution: Management Development Institute

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2094748397

FWCI: 1.241

Cites: 20

Cited by: 32

Related to: 10