Work

Why pass on viral messages? Because they connect emotionally

Year: 2007

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2007.01.004

Authors: Angela Dobele, Adam Lindgreen, Michael Beverland, Joëlle Vanhamme, Robert van Wijk

Institutions: Central Queensland University, University of Hull, The University of Melbourne, Erasmus University Rotterdam

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2095507885

FWCI: 23.5

Cites: 61

Cited by: 538

Related to: 10