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Recording Brain Waves at the Supermarket: What Can We Learn from a Shopper's Brain?

Year: 2012

Type: article

Source: IEEE Pulse

DOI: 10.1109/mpul.2012.2189170

Authors: S. F. Sands, J. A. Sands

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2096835997

FWCI: 6.382

Cites: 3

Cited by: 20

Related to: 10