Work

How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2013.797773

Authors: Kendall Goodrich, Marieke de Mooij

Institution: Wright State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2101117624

FWCI: 21.45

Cites: 20

Cited by: 328

Related to: 10