Work

A Sensitivity Analysis of an Epidemiological Model of Viral Marketing: When Viral Marketing Efforts Fall Flat

Year: 2013

Type: article

Source: Journal of Marketing Development and Competitiveness

Authors: John T. Gardner, Kyongsei Sohn, Joon Yong Seo, Jerald L. Weaver

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2103805534

FWCI: 2.936

Cites: 21

Cited by: 12

Related to: 10