Work

Children's buying behaviour in China

Year: 2010

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501011029673

Authors: Ying Fan, Yixuan Li

Institution: Brunel University of London

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2105015502

FWCI: 7.611

Cites: 39

Cited by: 59

Related to: 10