Work

eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2005.10.004

Authors: Thomas W. Gruen, Talai Osmonbekov, Andrew J. Czaplewski

Institutions: University of Colorado Colorado Springs, University of Southern Mississippi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2106998212

FWCI: 45.8

Cites: 38

Cited by: 1,175

Related to: 10