Work

The young luxury consumers in China

Year: 2012

Type: article

Source: Young Consumers Insight and Ideas for Responsible Marketers

DOI: 10.1108/17473611211261656

Authors: Joann Ngai, Erin Cho

Institution: Parsons School of Design

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2107353592

FWCI: 6.382

Cites: 27

Cited by: 54

Related to: 10