Work

Influence of Mobile Marketing on Consumer Purchase Behaviour in Organized Institutions in Lagos State,Nigeria

Year: 2014

Type: dissertation

Study design: Observational Study

Source: Covenant University Repository (Covenant University)

Author: Mosunmola Oluwafunmilayo Akinbode

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2107582580

Cites: 203

Cited by: 1

Related to: 10