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Understanding Patterns of Customer Engagement – How CompaniesCan Gain a Surplus from a Social Phenomenon

Year: 2012

Type: article

Source: Journal of Marketing Development and Competitiveness

Authors: Sabine Fließ, Arwed Nadzeika, Jens Nesper

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2109489484

FWCI: 3.655

Cites: 32

Cited by: 17

Related to: 10