Work

Building brand loyalty through user engagement in online brand communities in social networking sites

Year: 2015

Type: article

Study design: Observational Study

Source: Information Technology and People

DOI: 10.1108/itp-08-2013-0144

Authors: Xiabing Zheng, Christy M. K. Cheung, Matthew K.O. Lee, Liang Liang

Institutions: University of Science and Technology of China, Hong Kong Baptist University, City University of Hong Kong

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2110859446

FWCI: 40.71

Cites: 57

Cited by: 328

Related to: 10