Work

Website Personalization for Relationship Building: A Conceptual Framework

Year: 2003

Type: article

Abstract: Online vendors could use website personalization to build a closer relationship with their customers.Based on the theory of planned behavior and theoretical works in psychology, marketing, and communication, we propose a conceptual model for exploring the underlying behavioral process of relationship building with website personalization and for testing the efficacy of website personalization.

Source: Journal of the Association for Information Systems

Authors: Fatemeh Zahedi, Ying Lu

Institution: University of Wisconsin–Milwaukee

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2113437611

FWCI: 0.978

Cites: 50

Cited by: 5

Related to: 10