Work

Word-of-mouth effects on short-term and long-term product judgments

Year: 1995

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(94)00047-i

Author: Paula Fitzgerald Bone

Institution: West Virginia University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2113717756

FWCI: 4.16

Cites: 27

Cited by: 717

Related to: 10