Work

Brand Communication In Twitter – A Case Study On Adidas

Year: 2012

Type: conference-paper

Source: Pacific Asia Conference on Information Systems

Authors: Nina Krüger, Stefan Stieglitz, Tobias Potthoff

Institutions: Queensland University of Technology, University of Münster, University of Duisburg-Essen

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2114537342

FWCI: 18.84

Cites: 27

Cited by: 27

Related to: 10