Work

Investigating the relationship between product involvement and consumer decision‐making styles

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.185

Authors: Hans H. Bauer, Nicola E. Sauer, Christine Becker

Institution: University of Mannheim

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2117525926

FWCI: 15.25

Cites: 34

Cited by: 199

Related to: 10