Work

Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1509/jmkg.73.2.55

Authors: Peng Huang, Nicholas H. Lurie, Sabyasachi Mitra

Institution: Georgia Institute of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2118110394

FWCI: 76.84

Cites: 74

Cited by: 781

Related to: 10